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Commercial Application of Solatube Daylighting System

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Commercial Application of Solatube Daylighting System

Business owners are constantly looking for ways to provide a better in-store experience to their customers. An often overlooked, but still critical, part of the retail experience is lighting. Research has shown that daylight helps to reduce eye strain and increase visual performance, thereby allowing people to perform tasks longer and more accurately. Good lighting, especially natural daylight, can have a positive impact on the overall shopping experience.

Setting the Shopping Mood

The benefits of sunlight as a mood booster have been demonstrated by multiple studies, and consumers that are happy and comfortable tend to buy more goods more frequently. Just as playing soft music helps to set a calm, relaxing mood in retail stores, adequate daylight can create an inviting environment for shoppers. A 2003 study found that retail stores with ample natural lighting experienced as much as 40% more sales than poorly-lit stores. Taking advantage of the positive influence of daylight can help create a retail space where customers will love to shop.

Happier Employees Means Happier Customers

Customers aren’t the only ones impacted by better lighting solutions. Employees spend hours in retail spaces every day, and they are often a customer’s first point of contact with a business. Exposure to daylight has been shown to improve employee satisfaction, help reduce on-the-job errors and increase productivity as much as 10%. Reducing the stress levels for employees helps ensure that customer service quality stays high, giving customers a better shopping experience overall.

The Downside of Sunshine

While natural sunlight often seems like the best solution for creating a well-lit shopping environment, that isn’t always the case. There are a few significant drawbacks to sunlight can prevent businesses can seeing optimal results. Shops in retail centers and mall shops often lack an adequate natural lighting source. Furthermore, while leveraging natural sunlight to provide lighting for retail spaces can help cut down electricity costs from lighting, sunlight also brings heat and potentially harmful UV rays. Businesses that utilize sunlight can end up paying more for air conditioning costs in order to maintain a comfortably cool working and shopping environment.

A Better Solution: Tubular Daylight Devices (TDDs)

Tubular Daylighting Devices provide a cost-effective and energy efficient alternative to natural sunlight that doesn’t feel like traditional artificial light sources. For businesses looking to harness the benefits of daylight without the downsides, Tubular Daylight Devices like Solatube  Daylighting Systems provide a natural lighting alternative for retail spaces including:

 

  • More Control over Light Levels - While the position of the sun throughout the day and year can impact the amount and positioning of the natural light in a retail space, TDDs allow for more consistent control over the light levels in a store.

 

  • Lower Energy Costs - Tubular Daylighting Devices are energy efficient light source and, unlike sunlight, won’t overheat the room, so business owners can save money on climate control and lighting costs in the long run. For companies looking to reduce their carbon footprint while providing customers with a premium shopping experience, Tubular Daylighting Devices allows them to achieve the look and results they want without incurring higher energy costs.

 

  • Daylight in Retail Spaces without Access to Sunlight - For retail spaces located in retail centers, malls and older buildings, access to natural light is often limited. Tubular daylight systems let retailers bring the benefits of daylight into their retail space regardless of what their existing space looks like.

Finding an Alternative to Sunlight with Solatube Daylighting Systems

Solatube Daylighting Systems provide the benefits of daylight to interior spaces that don’t have easy access to natural light. We’ve created daylighting solutions that are adaptable to a variety of spaces, from retail centers and malls to individual shops. If you’re looking for ways to boost sales, employee morale and customer satisfaction in your retail spaces, our daylighting systems can provide you with a sustainable and effective solution.

The post The Secret to Happy Customers? A Little Daylight appeared first on Solaglobal.

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